Kew Bridge, London
Located in the prestigious St George’s Kew Bridge development on the River Thames, Hammond’s provides a high quality butchery and delicatessen. Formerly located on The Strand on the Green for 30 years, the existing butchery business has been given a new lease of life through the relocation and re-brand.
The brief was to create a luxury retail environment that conveyed the traceability of the organic high quality produce. The butchery section includes contemporary square glass display chillers, while the design of the delicatessen includes a much softer palette of salvaged timber and traditional brick tiling.
This was a particularly interesting project for the practice, with a real insight into the world of butchery. The brief was to create a practical space that had the feel and familiarity of a traditional butchers shop but with a contemporary edge. We were involved in all details from the rebranding to the interior fit-out.